The intersection of your business
and a back office that actually works.

RallyX runs business strategy, accelerates operations, and grows generational companies —
equipped, trained, and supported by a team that treats every business like our own.

Most companies hit the same wall: the strategy is sharp, the team is willing, and the back office is where good intentions go to die. Books fall behind. Hiring stalls. Reporting tells you what already happened, not what to do next. Marketing is a line item nobody owns.

RallyX is built for that gap.

We sit between investor-level strategy and the day-to-day systems it takes to run the business — equipping operators, training teams, and supporting every function with disciplined processes and a clear bias for prescribed outcomes.

We don’t outsource your back office; we operate it like owners.

Five Integrated Services — One Operating System

Every function, expertly executed.

Finance & Accounting

Books that close on time, numbers that tell the truth, and reporting investors can actually use. Bookkeeping, accounting, taxes, and financial planning — wired into a single source of truth, so the next decision starts with real data.

HR & Legal

Recruiting, onboarding, payroll, benefits, compliance, and leadership development that turns hires into operators. We help you build teams that scale with the business, not behind it, and help design career development plans for your team.

Business Intelligence

Data discipline isn’t a slogan — it’s the operating habit that lets every other function run faster. We instrument the business, define the metrics that matter, and build the dashboards your team will actually open on Monday morning.

Business Development

We run strategy on behalf of our investors and the operators they back; we pressure-test the plan, build the pipeline, structure the deals, and execute the playbook week over week. Not just a deck and a handshake, but a relationship machine.

Marketing

Brand, demand, and the go-to-market engine. From positioning and messaging to websites, content, campaigns, and pipelines, we run the marketing function so your sales team has something to sell into. Built for revenue and measured against it.

RallyXL · Leadership Pipeline

We grow high-impact team members into high-impact leaders through mentorship under world-class leaders and entrepreneurs with deeply developed acumen in their fields.

How We Work

Built like operators, wired for scale.

Built Like Operators

Our leadership has been in your seat — we’ve run companies, closed books, made the hire, missed the number, and made the next one. We bring that lived perspective to every company.

Data-Disciplined

Every function reports into the same data backbone. No orphan spreadsheets, no vibes-based forecasts. If we can’t measure it, we don’t claim it.

Outcome Designed

We start with the outcome the business needs — cash, growth, margin, exit-readiness — and reverse-engineer the plan.

Wired for Scale

Process, technology, and automation are baked in from day one. As you grow, your back office gets faster — not heavier.

Our Team

Operators, builders, and leaders.

We bring the discipline of public-company finance, the urgency of a startup, and the relational instincts of a team that genuinely enjoys working together.

Austin Holmes

Founder & CEO

Austin Holmes is the Chief Executive Officer and Founder of RallyX. Prior to founding RallyX, Austin was the Haiti Country Director and Vice President of Programs & Government Relations at Mission of Hope, where he built and led Haitian teams of up to 900. His operational acumen drew the attention of governments and organizations looking to learn from MOH, including the U.S. Department of State. Austin holds a B.A. in History and Religion from Furman University and a Master’s in International Business Administration and Management from Nova Southeastern University, and is currently a doctoral candidate in Transformational Leadership at The Southern Baptist Theological Seminary.

Bret Holmes

Chief Financial Officer

Bret Holmes brings over 30 years of accounting and financial leadership experience to his role as Chief Financial Officer. He oversees the company’s financial strategy, reporting, and operational efficiency, with a focus on driving growth and enabling long-term scalability through technology and process improvements. Bret has served as CFO for organizations across private equity, real estate development, multifamily construction, homebuilding, and transportation and logistics — leading finance teams through complex growth phases, acquisitions, and systems implementations. He holds a degree in Accounting from the University of North Florida and earned his CPA designation in public accounting.

Dan Dumas

Chief Operating Officer

Dan Dumas is a leader deeply committed to transformation, passionate about leadership, strategy, and being an idea-generating organizational leader. He is the founder of Red Buffalo, and his multi-sector leadership spans businesses, churches, NGOs, government agencies, and universities. Dan is the author of Live Smart, co-author of A Guide to Biblical Manhood, and editor of A Guide to Expository Ministry. Prior to his time in ministry, Dan served in the U.S. Navy as a search and rescue swimmer. He is married to Jane and has two children, Aidan and Elijah.

Stephanie Monroe

Head of People

Stephanie Monroe is the Head of People at RallyX. Prior to joining RallyX, Stephanie spent 12+ years working in various aspects of Human Resources, focused on creating and implementing people strategies while acquiring, onboarding, developing, and retaining top-level talent. Having worked at both large global companies and small local ones, she has developed expertise in recruiting, leadership, coaching managers, corporate communications, and people strategy.

Raised in the Midwest, Stephanie moved to Charleston, SC in 2008 and then to Jacksonville in 2018. She earned her Associate’s Degree in Human Resources from Trident Technical College in Charleston and is currently working on her Bachelor’s Degree from Liberty University.

Zell Jones

Director, Business Development

Zell Jones is a member of the executive team and leads Business Development at RallyX, overseeing revenue growth and strategic initiatives across all Construction Services companies. Prior to RallyX, he worked as a private equity real estate consultant for Cerberus Capital, overseeing their land position and joint-ventures with Kolter and Greystar in Florida & Georgia. Before that, Zell spent 20 years in residential development, homebuilding, and commercial construction, including leadership positions at the Pulte Group and American Homes 4 Rent. He holds a B.S. in Business Administration from Appalachian State University and lives in Jacksonville, FL with his wife and four children.

Matthew Hunt

Director, Business Intelligence

Matthew (Matt) Hunt is the Director of Business Analytics and Intelligence for RallyX. Before joining RallyX, he worked in finance and analytics for large national and international brands — including CSX Transportation, Gordon Food Service, and Bank of America Merrill Lynch — overseeing analytics and planning for operating budgets as large as $4.5B. Matt began his career with the United States Marine Corps, where he rose to the rank of Sergeant, led a team of 12 Marines, planned and executed over 40 combat missions, and earned numerous awards including two Purple Hearts. He holds a B.S. in Business Administration and an MBA in Finance and Competitive Strategy from the University of Florida.

Ryan Stone

Director, Impact & Communications

Ryan Stone, originally from Georgia, has been a resident of Jacksonville, FL since 2007. He completed his undergraduate studies at the University of Georgia and earned a Master of Divinity from New Orleans Baptist Theological Seminary. Ryan served as an undergraduate coach at UGA, became one of the founding pastors and held an executive ministry position at The Church of Eleven22, and went on to serve as Executive Director at the 10|Ten Project. He is married to Blair Hamilton Stone, and together they raise their daughters Emrie and Blakely.

Rodney Calfee

Director, Marketing

Rodney Calfee is the Director of Marketing for RallyX, bringing more than two decades of multi-sector entrepreneurial leadership to the role. He has worked with executive leadership teams to create and develop brands, aligned multi-disciplinary teams, and built go-to-market and data-driven digital marketing strategies and demand-generation engines for nonprofit organizations and for-profit businesses alike. His expertise spans revenue operations, process development, reporting, strategy, marketing, and sales enablement. Rodney lives with his wife and three daughters in their hometown of Birmingham, AL and holds a Bachelor of Arts from Samford University.

Our Mission

RallyX mitigates risks and maximizes opportunities by empowering leaders to execute collaboratively across diverse markets.

Talk to RallyX